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Building Customer Loyalty Through Loyalty and Reward Schemes
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This 17 page paper looks at the way that companies try and create loyal customers with the use of reward schemes. The paper looks at the use of reward or loyalty schemes, how and why they have become so popular and the way loyalty is seen in the real world, including the idea of polygamous loyalty and the way they may support brand values and their potential to provide differentiation. The bibliography cites 22 sources.
Filename: TEloyalcust.rtf

Business and Ethics
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This 51 page paper looks at the role of ethics in business and how it is perceived. The papers seeks to answers two questions; 1. To what extent do companies heed ethical guidelines? 2. To what extent do the public believe company information regarding ethical issues? The paper starts by looking at the way strategy is formed and how ethics may be seen in this process. Different approaches to examining ethics and business are then considered, including models such as shareholder wealth maximization and corporate wealth maximization, and looking at the philosophical approach using the theories of Kant and Mills. The Global Compact from the United Nations is also included. This is followed by a case study showing how a company can be ethical and profitable. The last part of the paper is primary research that examined how consumers see business and ethics as conflicting. This is ascertained with the use of a survey, the questionnaire and presentation of the results are all included. The bibliography cites 31 sources.
Filename: TEbusethics.rtf

Can EVA or CVA be a Superior Method of Share Valuation
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This 7 page paper is a proposal for a project or dissertation to investigate is the use of economic value-added or cash value added may be a less volatile and more reliable method of assessing the performance of a company rather than only the performance of a share. The bibliography cites 5 sources.
Filename: TEEVACAPM.rtf

Capital Risk Assessment Proposal
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This 11 page paper is a proposal for studing the link between the use of capital budgeting risk assessment tool, such as net present value (NPV), internal rate of return (IRR) and the Monte Carlo. The aim is to assess if there is a link between the use of analysis and the returns created by a company measured by the return on equity and the return on assets. The bibliography cites 8 sources.
Filename: TEcapriskp.rtf

Career Anchors; A Discussion of Findings
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This 21 page paper is written as a discussion section in a dissertation that examines the presence and type of career anchors seen in the Nigerian IT industry. The paper examines the students results form quantitative and qualitative research and compares these to the empirical research and current models.
Filename: TEcatpath1.rtf


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