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Communication in Retail Sales and Marketing
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An 8 page overview of the importance of communication in retail sales and marketing. Utilizes a fictional business plan to outline the aspects of communication which come into play in defining a market and effectively targeting that market through an advertising campaign. Bibliography lists 6 sources.
Filename: PPbusCom.rtf

Communication in the U.S. Air Force
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A 6 page overview of the communication process as it occurs in the chain of command of the U.S. Air Force. Noting the seven steps of communication (communication source, encoding, message, channel, decoding, receiver, and feedback) as they occur in non-military environments the author notes that in some situations the intent of communication is not to exchange ideas and information but rather to disperse ideas and information as a means of controlling actions. Such is often the case with the U.S. military. Bibliography lists 3 sources.
Filename: PPcomPrc.rtf

Communication Issues in Outsourcing Customer Service
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A 3 page paper discussing the communication problems likely to be found in outsourcing the customer service function offshore. The specific site to which Acme Software would be outsourcing is India, which brings about its own set of problems. Bibliography lists 1 source.
Filename: KScommCustServGl.rtf

Communication of McDonald's
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This 8 page paper looks at the way in which McDonald’s communication with its’ target audiences. The company is considered using Grunig’s four models of public relations. The paper reviews the types of communication which have taken place and assesses the methods used, the way the messages were sent, who the audience was and the potential feedback. The bibliography cites 6 sources.
Filename: TEMcDcomm.rtf

Communication within Organizations
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This 4 page paper discusses various communication structures within organizations, how they work, and how management can interact with employees using these channels. Bibliography lists 1 source.
Filename: HVComOrg.rtf

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